NO MATTER WHAT SERVICE YOU OFFER, STAYING COMPETETIVE IS MUCH MORE THAN JUST PUTTING up an “OPEN” SIGN.
Facebook for Small Business was born from an effort to help keep the playing field level and allow small businesses to take advantage of the many ways that they offer to reach a company’s audience, no matter how big or small their marketing budgets were. This community of entrepreneurs helping entrepreneurs has grown into a robust melting pot of small business owners across the country with a wide range of products, services and the unique personalities that sell them. Along with the many tools Facebook provides these business owners, a group of council members is elected yearly as a sounding board to voice new opportunities, report suggestions and struggles back to facebook and as an organizational leadership to the community. The task at hand? Give this group a place to call their own, the tips and tools to promote themselves and a community to share what is working and what isn’t.
COMPONENTS THAT LOOK AS UNIQUE AS THE MEMBERS.
Starting with a fantastic style guide that helped show the uniqueness of it’s various members through vibrant colors, gritty textures and photojournalistic style imagery that told the stories of the hard work each member put into their business, I wanted to build components that had depth without heavy shadows to create a fun, engaging interface that balanced moving your eye around the page but still considered usability factors. The iconography and imagery could overlap in multiple ways to create interesting compositions, while letting the content stick to the sites overall grid structure.